Brand Identity: 6 Companies That Nailed the Office Fitout Game

Brand Identity: 6 Companies Nailed the Office Fitout Game

Have you ever walked into an office space and felt an immediate connection with the brand it represents?

The concept of the office fitouts has evolved beyond mere functionality.  Businesses now understand that an office fitout forms part of the strategic toolkit that goes towards building a company’s culture and brand identity. 

The task of creating an office environment aligned with your branding is at the heart of Prima Commercial Fitouts’ design ethos. Dedicated to ensuring your fitout perfectly aligns with your brand, we bring expertise to deliver a genuine reflection of your company’s identity. 

Through innovative designs and thoughtful layouts, Prima Commercial Fitouts seamlessly blend form with function for an office fitout that results in a productivity powerhouse and an impactful salute to your brand. 

Now, let’s dive into the stories of six companies that have skillfully woven their brand identity into their office fitout.

Companies That Got Their Office Branding Just Right

Google: A Playful and Innovative Workspace

Known for its quirky and creative corporate culture, Google’s office fitouts reflect its commitment to innovation and employee well-being.  

Shared working spaces, biophilic design, and peaceful work retreats are design elements repeated in Google office spaces around the world  While vibrant colours, open spaces, and recreational areas embody the company’s playful spirit while fostering collaboration and creativity.

While most businesses won’t have the same budget as Google, we can all still take inspiration from their design strategy and work these elements into a budget-friendly branded office design that ticks all the boxes.

Google commercial fitout design in its headquarters in Mountain View, California, United States.

Google uses shared workspaces, biophilic design, and quiet work retreats to promote innovation and wellbeing.

Apple: Minimalism and Precision

Apple’s office spaces reflect the tech giant’s commitment to sleek design and precision. 

Clean lines, minimalist aesthetics, and state-of-the-art technology create an environment that mirrors the simplicity and sophistication of Apple’s products. 

Apple leaves no stone unturned to ensure the experience of working and visiting an Apple office aligns perfectly with the user experience of their products for a synergistic brand experience.

Apple’s office fitout design offers a seamless user experience.

Apple’s office design provides a seamless user experience between product and office design.

Airbnb: Storytelling through Design

Airbnb’s office fitouts are a lot of fun.  They’ve taken a creative approach to designing their offices to provide a visual narrative that tells the story of travel and community. 

Across their headquarters around the world, Airbnb has designed functional working spaces that resemble what they are all about; beautiful holiday homes,  unique destinations, and vacation vibes, fostering a sense of exploration and diversity that aligns with the company’s culture.

The company’s commitment to global connectivity is vividly portrayed through its cleverly created spaces.

An Airbnb's office fitout design in Sydney.

An Airbnb working space in Sydney resembles a quant Australian holiday home.

Etsy: Handcraft Heroes Embracing Sustainability

Etsy, an e-commerce platform known for handmade and vintage items, pays homage to its storeholders in their office designs that incorporate a handmade, arts and crafts, homely vibe.

Sustainability sits at the core of Etsy’s culture.  The company offsets 100% of carbon emissions from shipping and packaging, is committed to reaching net zero emissions, and provides incentives for stallholders to provide sustainable shopping experiences for their customers.

They prioritise sustainability in their office fitouts too, utilising reclaimed materials, eco-friendly furnishings, and green spaces.

Etsy's branded office fitout design in New York.

Etsy offices pay homage to storeholders whilst promoting sustainability 

Pixar: Fostering Creativity

Pixar’s office space is a playground for creativity. The animation studio’s fitout incorporates whimsical designs, imaginative meeting rooms, and communal spaces that inspire collaboration among its creative minds. 

Throughout their offices, you will find mementos of films and characters that have brought the production studio acclaimed success over the last decade, and act to inspire confidence, creativity, and innovation across Pixar’s workforce.

Pixar offices exude the same magic that has made their animated productions instant classics to millions. 

Pixar commercial fitout design in Emeryville, California.

Pixar celebrates its success and promotes creativity in its branded office fitouts

Nike: Sleek Urban Design

Nike may be our final entry on our list of inspiring brands that have got their office fitouts just right, but they could also be our favourite.

The reason for this is because of the simplicity by which they have gone about their office design, and the inspirational value that goes to show you don’t need huge budgets to create a great brand story with your office fitouts.

When you think of Nike there may be a lot of feelings that come to mind.  Grit, athleticism, urban, style might be just a few words to describe how the brand resonates with millions around the globe.

With their simple, but strong statements across their office design, you get a feeling for each of these brand attributes.  Nike has shown us that creating a branded office experience can be achieved in a minimalist way that won’t cost the world.

Office Fitout - Branded Office Nike

Nike: Big Impact that can be replicated on a small budget

How Office Branding Impacts Business Success

Employee Morale and Productivity: The Core Connection

Creating an aesthetically pleasing and brand-aligned workspace contributes significantly to employee morale and productivity. A well-branded office space can foster  a sense of pride and belonging among employees, motivating them to deliver their best work. According to a recent study, to maintain workplace satisfaction and well-being, attention should be paid to the design, functionality, and management of the utilised workspaces.

Impressions Matter: Leaving a Mark on Clients

For clients and visitors, office branding serves as an introduction to a company’s values and identity. A thoughtfully designed office space communicates professionalism and attention to detail, leaving a positive and lasting impression. It becomes a silent ambassador, reinforcing the company’s credibility.

Collaboration and Innovation: The Power of Purposeful Design

The layout and design of an office can either hinder or facilitate collaboration and innovation. The showcased companies understand the importance of purposeful design in encouraging teamwork and sparking innovative ideas. This reflects not only in their physical spaces but also in their continued success. Achieving a perfect office design, blending creativity, productivity, and well-being, is truly an art.

How You Can Implement Office Branding Successfully

1. Understand Your Brand Identity

Before diving into office branding, it’s essential to have a deep understanding of your brand identity. What values do you want to communicate? What emotions should your brand evoke? Answering these questions sets the foundation for an effective office branding strategy.

2. Infuse Your Brand Into the Workspace

Integrate your brand into the physical space. From the colour scheme to the choice of furniture, every element should align with your brand identity.   Google provide a good example of this where colourful furniture and decor is often incorporated into their design to mimic the colours of their logo.  Consistency in branding reinforces your message and creates a cohesive visual identity.

Google’s office fitout design in Melbourne, Australia.

Google’s office fitout in Melbourne brings their logo colours into clever seating design.

3. Prioritise Employee Comfort and Well-being

A well-branded office is not just about aesthetics; it’s also about creating a comfortable and positive work environment. Prioritise elements that enhance employee well-being, such as ergonomic furniture, natural light, indoor plants, and designated spaces for relaxation. 

4. Tell Your Brand Story

Use your office space to narrate your brand story. Incorporate elements that reflect your journey, milestones, and values. This storytelling approach not only engages employees but also provides a memorable experience for clients and visitors.

5. Flexible Design for today’s work culture

The modern workplace is evolving, and flexibility is key. Design your office space with adaptability in mind. Create areas that can be easily reconfigured to accommodate different work styles and collaborative activities.

Office Branding as Part of Your Brand Strategic 

These six companies recognise the importance of aligning office fitouts with their branding, and as a result, they cultivate a culture of innovation that continues to produce unparalleled business success. 

From fostering a culture of creativity to championing sustainability initiatives and prioritising employee well-being, each of these companies offers case studies that can inspire your next office fitout.

As the business landscape continues to evolve, and companies are working harder to balance employee wellbeing, productivity, and purpose, in increasingly competitive environments, the role of office fitouts as a strategic branding tool is poised to become even more pronounced.

If you’re considering an office fitout or would like some ideas on how to connect your physical workspace with your brand speak to us.  

Prima Commercial Fitouts can offer a design consultation and identify opportunities to showcase your brand and get your office space working to boost your brand presence.