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The Blow Dry Bar - Brisbane CBD

About the Project

In 2011 Shane and Rachel Cook opened the first Queensland franchise of the Blow Dry Bar on busy Elizabeth Street in the heart of the Brisbane CBD, Prima Commercial Fitouts was engaged to deliver a complete “Turn-key Operation.


The Brief

The Blow Dry Bar needed a total fitout of their new Brisbane CBD location that echoed the brands ethos – “Visiting our stores is more than ‘just a visit’… it’s an experience!”
With a tight build schedule and a fast looming Grand Opening Prima took full control and responsibility of the project. Design, scheduling, and coordinating required trades, quality control, and supervision of the work. Prima liaised closely with Building Management to ensure their complex “Fit-Out Agreement” was adhered to avoid complications and time delays.
The project posed the particular challenges of working within the context of a Franchise agreement: Prima researched the franchise in depth becoming fluent in all aspects of the Blow Dry Bar franchise process in order to understand and meet the priorities of both the system and the brand.
In addition, Prima was able to source products and identify elements of the budget which seemed to be higher than necessary and were able to provide more cost-effective options without compromising on either aesthetic, quality, or function.

The Result

Prima was able to deliver on time and budget, a financially competitive project without compromise, to create a cool and funky salon, a visual aesthetic that delivers a real point of difference to the traditional hair salon in keeping with the Blow Dry Bar ethos – “Visiting our stores is more than ‘just a visit’… it’s an experience!”

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Leveraging decades of experience in the industry and combining in-house disciplines of architecture and interior design, carpentry, joinery, and project management, Prima Commercial Fitouts design modern commercial workspaces that seamlessly blend style with functionality.

We’ll work collaboratively with you to turn your dream workspace into a productive powerhouse that helps to grow your culture, your brand, and your business.

Offering the full spectrum of commercial fitout services, Prima Commerical Fitouts offers tailored turnkey solutions that cater to your specific requirements.  We provide an innovative, design-thinking approach and apply this to commercial office fitouts, hospitality fitouts, education fitouts, health and fitness fitouts and education fitouts.

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